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Israel’s leading financial newspaper Globes and the Bank Hapoalim just announced TapReason the winner of the Smartup3, a competition for Israeli startups. It’s the third competition of Globe and Bank Hapoalim.
Our tool is an aid for virally distributed mobile apps by encouraging users to promote, share and recommend the app by word of mouth. The technology is unique because it finds the right time to ask users to act. The technology is based on algorithms that learn user behavior and offers a customized prediction for timing, the right message and channel.
TapReason convinced the jury because it offers a material solution in an era in which apps are struggling for distribution. Distribution costs are high, and most apps fail to achieve a critical mass of users, rending the solution critical for contemporary companies and app owners.
The finalists had been presented to the Globes audience before. Here is a list of all 10 finalists.
According to Quettra, an app loses 95% of its daily users within three months. Your app is not only competing against millions of other apps in the store but also against the 43 installed apps in the phone that want to keep their space. Therefore it’s good to boost your app. This is what you can do:
- Get Awesome Customer Service
Make it as easy as possible for your users to reach out for you, especially once they have a problem. Add tools like Apptentive or Hipmob for in-app chat. Create a great in-app FAQ with useful gifs or videos. Setup automated text messages, e-mails and push notifications tailored for your users create an In-App Engagement Screen.
This is the place for updates, merchandise and related apps by your company. There your users expect to find all the important announcements and anything they could be interested in related to your app.
- Create a New Look
If you want to keep your users attracted, you must keep your look fresh. It doesn’t have to be a complete change. It’s enough to play with button colors, the app font or a new intro video. Try how frequently it’s worth to change your design. You can use A/B testing to find it out.
- Make it Fast
App users hate slow apps. In average, a user just opens an app for a minute. It’s impossible to hook them when your app needs longer to open. The average app expects their app in less than 2 seconds. If yours takes more time, optimize it.
- Clear Bugs
Although it’s basically impossible to clear all of them, you should care about those your users can experience. As long as it’s not working for your users, you have a high risk that they will never open your app again. Get a kill switch tool that can turn off every bug feature while you are working on a fix. So your users can keep using the app
- Connect With Friends
It’s more fun to use apps with your friends. What has been working for multiplayer games is also possible for other apps. When users use the app with their friends, their sessions could increase and they might use the app longer.
- Find the Right Time to Introduce them to Something New
Don’t overstrain your users with too many things to do as soon as they open your app. Introduce it in parts. On their first session you should focus on the most important thing they must know. The next time they can still explore the rest. Keep in mind that your users aren’t the same, so make sure they don’t all get the same in-app messages. Customize the content based on their preferences and usage behavior.
- Contact Them at the Right Time
People usually don’t need a snow cone in winter or a hot tea in summer. The right timing makes it all. Think about the daytimes when you reach out. Users don’t use your app while they sleep and they will barely rate your app when they’ve never really tried it. Your messages need perfect timing, based on what your app users do.
- Add Easter Eggs
The easiest way to catch people’s’ interest is an adventure. To keep your users hooked, give them the pleasure of hunting for Easter Eggs. Give away some cool goodies for those who find them first. This doesn’t have to be expensive. Just pick something funny and exciting.
- Optimize Your In-App Purchases
When your users open your app to get something done, they don’t want to close three video ads just to be asked to buy some item in your app. You could charge more for the best ones and drop the rest. Perhaps you find another way to get your users to spend money without annoying pop-ups. If you push them too hard, they’ll never use your app again.
Want to keep your users hooked? Give them something for it. Shirts, mascots, candy or virtual goodies such as free lives or extra features could turn them into fans. When passionate users start losing interest in your app, ask them why that is and offer incentives to stay. Segment the users you really want to keep and contact them on their preferred channel. Only offer them incentives that are useful for them.
- Make it Easy to Come Back
For users it must be as easy as possible to jump right back into action whenever they open the app.
According to Nielsen, “36% of all apps that people discover are via word-of-mouth recommendations from family or friends”.
App makers have many ways to attract users and get them to download their apps but one growth hack is often missed.
Due to the increasing numbers of smartphone users, app users have more influence and therefore their word is worth gold.
Offering in-app sharing is a powerful tool because it makes it easier to spread the word, gives more credibility and improves the contact between users and developers.
Typical problems that app makers are confronted with
- No idea who is using the app how
Every app-owner should know his users and how to satisfy them with the app.
- No clue about the value of virality
In absence of a proper analytical tool, a developer has no clue how much a share button is worth in an app. This includes among others the number of shares, the conversion rate and the type of influencers.
- No feeling for perfect timing
There is no universal perfect timing to contact every user. Aside from typical errors like asking for a share or recommendation right after install or after a crash, most apps seem to miss the right moment when to contact their users.
- No native look and feel
Getting a native look and feel for default in-app share intent requires substantial coding and is quite time-consuming to develop.
- No smart choice of social channel share buttons
The standardized list contains all apps, no matter how irrelevant they are. It’s often underestimated how distracting they can be from sharing.
- No customized contact with users
Not every message fits every social network. Especially in 1:1 messages like Whatsapp or Kik, the users should be addressed differently than in public platforms like Facebook or Twitter. Also, depending on the country, the language should be adjusted to address every user in his or her native language.
How can TapReason increase your virality?
TapReason is an automatic in-app campaign management platform that encourages the current users of your app to virally promote it. Based on deep learning predictive analytics, it knows when to contact each individual user when he’s most likely to share the app.
TapReason analyzes usage patterns through machine learning algorithms, as well as aggregated and app-specific insights, to automatically trigger the optimal action to the right audience segment at the best time.
No more annoying messages in the worst possible time.
It tracks and measures the entire user acquisition funnel.
Finally, it automatically optimizes its effectiveness based on historic performance and acquired experience.
The tool uses the own brand’s look and feel to create a continuous flow.
Interested? Visit TapReason and test our basic free version.
TapReason braved the sand and dust to spend two exciting days with the world’s biggest entrepreneurs and Israel’s most innovative startups. The sandstrom and the yellow sky didn’t stop us from meeting amazing people all over the place.
More than 3000 guests from 53 countries joined the event, such as hundreds of startups, VC’s angel investors and leading executives of global companies. This year, the number of overseas visitors has even doubled compared to last year. They gathered to experience technology, culture and a mix of both.
Israel’s largest hi-tech festival hosted various events at the same time. Part of the program were technical sessions, lectures, discussions, meetups and several parties spread throughout the Hatchana compound and Rothschild. We had the pleasure to join the Facebook and Microsoft event, listened to great speeches and went to great parties, especially the Twitter Elevator event.
Even the French Minister of Economy, Emmanuel Macron joined the tech conference, trying to bring the startup spirit to France. We had the chance to meet him at our booth and introduce TapReason to him.
Find all posts and pictures on Twitter: #dldtlv or #dldtelaviv2015
Picking out a name for your app is sometimes one of the difficult parts during the process. It requires a long thinking process, as it’s often the first thing potential users notice about your app. Find here some do’s and don’ts for your app title creation.
DO: Limit your title to about 23 characters. This will look better in the search results.
DO: Ensure that nobody is using your title yet. Search through the app store and avoid copyright issues in the future.
DO: Choose a simple title. It must be easy to pronounce and spell. You can make your title more memorable by using repeating letters or sounds like in Clash of Clans or Candy Crush.
DO: Be relevant. Gaming and social apps have a creativity pass for this. For business or utility apps, the name should be somehow relevant to the functionality.
DON’T: Use special characters. All characters except numbers or letters throw off SEO results and can confuse your users regarding the pronunciation.
DON’T: Choose a name too similar to a popular app on the market. You might be seen to be cashing in on somebody else’s app’s success.
DON’T: be too whimsical. Your users must be able to get a general idea of your app’s content when they read the title.
DON’T: be a victim of name generators. For sure you can come up with any better idea.
This year’s DLD is right around the corner. Israel’s biggest Hi-tech gathering conference takes place on September 8-9 in the Tachana compound. The conference with hundreds of startups, VCs, angel investors and leading multinational tech brands is part of the Innovation Festival which lasts the entire week from September 6-12.
Israel combines top technological talent, the highest venture capital investments per capita and multinational centers for the who is who of tech leaders, such as Google, Microsoft, Intel, Kimberly Clark, Amazon, GM, Amdocs, Facebook and many more. Tel Aviv is the best place to get in touch with the entire Hi-tech hub.
You can find us in the startup boulevard. We’ll be happy to meet you there.
The entire city is full of events from early in the morning until late at night. Have a look at the program and sign up for the events you’re interested in. Once you are in town, this might me a handy guide for your must have apps during the DLD.
The fight for app users is getting more and more intense as most app downloads come from organic search traffic. A recent study states that 47% of app users find apps through the App Store’s search engine and 53% of Android users do the same on Google Play (TUNE, July 2015).
One of the most important playgrounds, for boosting your app’s exposure and accelerate your growth, is the app page. By adjusting the app page on the market proparely you’ll be able to reach high volume of quality users.
“Including keywords is one of the most overlooked methods to get more downloads, but it’s really important.” (Localytics, Feb 2015). To expand your research, you must be easily findable to people who’ve never heard of your brand before. If they search for a specific app rather than a specific brand, you want them to find you.
Nevertheless, in the attempt to get a higher ranking you should be careful of overusing keywords. This can eventually cause a worse ranking. Although Apple app page title is limited to 255 characters, the recommendation is not to use more than 23 characters. Google Play is more strict and has a limit of 30 characters, so you will use only the main keywords. Remember that you can add more details in the description, so keep it clean.
For more hints of how to create the prefect title for your app click here.
The app’s icon is one of the first things the user will notice. Don’t take the design of your icon too easily. Pay attention to the colors, shapes, trends. Your icon is your brand and its deliver a message. A perfect icon can improve your CTR in an unimaginable way.
Don’t forget that your icon needs to comply the guidelines of the App Store and Google Play Store, so you should check out the terms in advance. With an invalid icon, your app won’t be placed in the store.
For more tip of how to generate a kick ass icon click here.
Apps, like most business, are sensitive to their reputation. App’s reputation is many times reflected by its rating and reviews. App’s ratings is shown up in the general search, so it is a fast way for a user to qualify or dis-qualify low rated apps. Moreover, the better the rating the better is the placement (ranking on the search results).
It is better not to rely on your users to write a review for your app based on their free will and on their free time. Usually it leads to lower rating and bad reviews (trust an angry user to let you know he is disappointed). You should take an active approach and ask them to help out or let you know what bothers them by sending an internal feedback. This approach must be done discretely and gently. Some apps use popups that show up every time the app is used which leads to annoying customers. Give your customer the chance to reject or to delay and always treat them with respect. Otherwise you will probably cause a lot more bad reviews. Remember that timing is everything and nagging too often is not the right way.
Of course you should NEVER violate the store’s policy. Don’t attempt to manipulate reviews or ratings by fraudulent installs. Don’t pay for reviews or offer any incentives for positive rating.
Decide who your target users are and which countries you wish to support. Instead of straight going to English it’s better to localize your app. It benefits your users and increases your sales. Also remember to translate the buttons and every component of the app and localize the pictures. Therefore you should display content that refers to specific countries. Click here for more do’s & don’ts.
Show screenshots in the app store which covers the most important interfaces for your app. Pick out two of your best pictures and put them first. Then add some marketing text. This will catch the eyes of your users and will help you to deliver a clear message. After all, picture speaks louder than words.
app backlinking isn’t too different from regular website backlinking. If a user looks for an app that lists prices of his favourite stores and your app is doing exactly that, links from online stores to your app page will generate great leads. You can promote your app in websites or blogs that link to app stores. You can basically add the link everywhere: in signatures, comments or articles or anyplace that might be of use for your app.
Your app has to compete on the users’ attention with millions of apps in the market. Therefore, you should use standard promotion steps and create your personal marketing innovation plan. The typical promotion steps are making a press kit, create teasers, updating your content and asking your customers for feedback. Some good portals to spread the word about your apps are 148apps, appadvice or macworld. No matter how good you prepare your marketing plan, you will still need a good app that attracts users to eventually turn them into paying customers.